About Perspectify

Jakub Leps

Chief Content Officer
Jakub Leps has extensive expertise in political science, media, and politics. He joined the company in 2000 as Chief Editor, overseeing news sites such as Central Europe Online, Inside China Today, and U.S. Politics Today, and was promoted to his current position of Chief Content Officer in January 2023. He holds a Bachelor of Arts in Economics and a Master of Arts in American Studies from Charles University in Prague, and a Master of Arts in Political Science from Central European University (CEU) in Budapest, Hungary, and Vienna, Austria. He was also awarded the prestigious Fulbright Scholarship in 2002-2003, which allowed him to conduct academic research at the Georgia Institute of Technology, and is one of 25 distinguished alumni to receive CEU's Alumni Impact Award. Since 1999, he has taught various political science courses at several universities in Prague. He has also been active in politics, currently serving as a member of the Prague City Government Assembly. He and his team are responsible for most aspects of Newsmatics' news content, which is based on the company's news index and combines media research and data analysis.

Holly White

Senior News Index Team Leader
Holly White is a senior news index team leader at Newsmatics. She graduated from London Metropolitan University (with exchange periods at San Diego State University and Stockholm University) and Masaryk University in Brno. Armed with a Bachelor of Arts in International Relations and Politics and a Master of Arts in Conflict and Democracy, her academic foundation is tailor-made for dissecting media landscapes and discerning complex narratives. Her previous role as a Democratic Services Officer in local government in England underscores her commitment to democratic ideals and governance. Through her work in the media, she has gained extensive experience in areas such as media analysis, categorizing news sources, and combating misinformation, fake news, and propaganda.

Martina Paulenova

News Index Team Leader
Martina Paulenova holds a Bachelor of Arts in Media Studies and Journalism and a Master of Arts in Media Analysis and Research, both from Masaryk University, Brno. She recently joined the PhD program in Media and Journalism Studies at Masaryk University to deepen her knowledge in the field, with a special focus on memes, Internet culture, and online politicization. In her current position at Newsmatics as a news index team leader, she also benefits from her previous work experience, which includes working as an economic journalist for a major Slovak daily and as a social media analyst focusing on quantitative and qualitative analysis of social media and content analysis of articles.